A boundary-scanning initiator, with proven ability to create and develop sustainable business growth through ideation and execution of profitable new business strategies. Accomplished at sales forecasting, consistent delivery of record-setting, multi-platform revenue growth and builder of long term client relationships. Adept at quantitative program development and creation of qualitative narratives to build brands. Skilled leader, mentor and developer of communities of participants. Expert in communications, brand messaging, marketing services, media buying, fundraising, events and social media marketing.
THE NATION Magazine & THENATION.COM. NEW YORK, NY 1999 to JULY 2016
Vice President, Advertising Director
Doubled print revenue while increasing average page rate 77% in first six years
Grew digital sales 30% annually, comprising 55% of total ad revenue through
Created sustainable, non-endemic ad verticals
Liaison for brand identity and growth, strategic direction, fundraising and community development
Hired, managed, trained small staff and freelance support team
Accurate budget forecasting – met or surpassed revenue goals 13 out of 16 years
ASBURY PARK PRESS//NEW JERSEY PRESS, INC. NEPTUNE, NJ 1993 to 1997
Vice President, Director of Marketing
Managed, hired, trained 40-person marketing department
Spearheaded annual market plans of cross-disciplinary teams and
those of three media acquisitions
Liaison to ad agencies, bought and supervised creation of print, radio, outdoor and house ad campaigns
Built brand equity through public relations for print, broadcast and launch of Internet Portal
First female Stakeholder on Executive Committee
NY1 NEWS/TIMEWARNER CITY CABLE NEW YORK, NY 1992 to 1993
Director of Marketing
Launched iconic 24-hour New York City news channel
Led branding, ad sales promotion, circulation, PR, events and community relations
Hired and trained marketing team servicing two divisions of TimeWarner NYC Cable Group
Liaison to ad agencies for brand identity and growth, strategic direction and publicity
Negotiated purchase and supervised creation of print, radio, outdoor and house ad campaigns
ELLEN PRODUCTIONS. NEW YORK, NY 1990 to 1992
Created and produced the First Annual New York Yankees Fan Festival at Madison Square Garden. Clients included financial services, associations, sports teams, media and nonprofit firms.
THE NEW YORK POST. NEW YORK, NY 1988 to 1990
Executive Director, Marketing & Assistant to Publisher
Hired, trained and developed a centralized marketing department for ad sales and circulation.
Sold and bartered new business through sponsored events, native advertising, sweepstakes and in-store promotion.
- Liaison to ad agencies for brand identity, TV launch of Sunday Post, community participation, strategic direction and publicity.
- Led all PR, market research and creative services.
- Bought media and supervised creation of TV, print, radio, outdoor and house ad campaigns.
INSTITUTIONAL INVESTOR/CAPITAL CITIES LONDON U.K.1987 to 1988
Served as acting publisher of special publications Global Capital Marketing Forum and Money Management Forum with a territory encompassing Western Europe while managing office and remote staff for advertorial/native advertising content.
THE NEW YORK TIMES. NEW YORK, NY 1977 to 1987
Sales and Marketing Services. Won Two Publisher's Awards.
•Strategic Business Development
•Data Analysis and Research
•360 Degree Branding
•Sales Relationship Management •Budget Forecasting
•Presentation Development and Delivery
New College of Florida: Psychological Anthropology; Theater Minor
Université de Nice, France: Cultural & Language Studies
Newspaper Association of America Executive Marketing Seminar