Professional highlights​

A boundary-scanning initiator, with proven ability to create and develop sustainable business growth through ideation and execution of profitable new business strategies. Accomplished at sales forecasting, consistent delivery of record-setting, multi-platform revenue growth and builder of long term client relationships. Adept at quantitative program development and creation of qualitative narratives to build brands. Skilled leader, mentor and developer of communities of participants. Expert in communications, brand messaging, marketing services, media buying, fundraising, events and social media marketing. 

Work experience

THE NATION Magazine & THENATION.COM.  NEW YORK, NY 1999 to JULY 2016

Vice President, Advertising Director                              

  • Doubled print revenue while increasing average page rate 77% in first six years

  • Grew digital sales 30% annually, comprising 55% of total ad revenue through

       midyear 2016

  • Created sustainable, non-endemic ad verticals

  • Liaison for brand identity and growth, strategic direction, fundraising and community development

  • Hired, managed, trained small staff and freelance support team

  • Accurate budget forecasting – met or surpassed revenue goals 13 out of 16 years

ASBURY PARK PRESS//NEW JERSEY PRESS, INC.  NEPTUNE, NJ 1993 to 1997

Vice President, Director of Marketing

  • Managed, hired, trained 40-person marketing department

  • Spearheaded annual market plans of cross-disciplinary teams and

       those of three media acquisitions

  • Liaison to ad agencies, bought and supervised creation of print, radio, outdoor and house ad campaigns

  • Built brand equity through public relations for print, broadcast and launch of Internet Portal

  • First female Stakeholder on Executive Committee

 

NY1 NEWS/TIMEWARNER CITY CABLE  NEW YORK, NY 1992 to 1993

Director of Marketing                                                                         

  • Launched iconic 24-hour New York City news channel

  • Led branding, ad sales promotion, circulation, PR, events and community relations

  • Hired and trained marketing team servicing two divisions of TimeWarner NYC Cable Group

  • Liaison to ad agencies for brand identity and growth, strategic direction and publicity

  • Negotiated purchase and supervised creation of print, radio, outdoor and house ad campaigns

ELLEN PRODUCTIONS.  NEW YORK, NY  1990 to 1992

Sole Proprietor                                                                  

  • Created and produced the First Annual New York Yankees Fan Festival at Madison Square Garden. Clients included financial services, associations, sports teams, media and nonprofit firms.

THE NEW YORK POST. NEW YORK, NY 1988 to 1990

Executive Director, Marketing & Assistant to Publisher                       

  • Hired, trained and developed a centralized marketing department for ad sales and circulation.

  • Sold and bartered new business through sponsored events, native advertising, sweepstakes and in-store promotion.

  • Liaison to ad agencies for brand identity, TV launch of Sunday Post, community participation, strategic direction and publicity.
  • Led all PR, market research and creative services.
  • Bought media and supervised creation of TV, print, radio, outdoor and house ad campaigns.

INSTITUTIONAL INVESTOR/CAPITAL CITIES    LONDON U.K.1987 to 1988

International Director                                                                            ​

Served as acting publisher of special publications Global Capital Marketing Forum and Money Management Forum with a territory encompassing Western Europe while managing office and remote staff for advertorial/native advertising content. 

THE NEW YORK TIMES. NEW YORK, NY  1977 to 1987

Sales and Marketing Services.  Won Two Publisher's Awards.

Skills

•Strategic Business    Development

•Data Analysis and Research
•360 Degree Branding
•Sales Relationship Management •Budget Forecasting

•Survey Development

•Consultative Sales

•Articulate, Persuasive

 Communicator
•Presentation Development and    Delivery

•Active Listening
•Rapport Building

•Win-win Negotiations

•Due Diligence
•Time Management 

Education​
  • New College: Double Major (Anthropology/Theater)

  • Université de Nice, France: Cultural & Language Studies

  • Newspaper Association of America Executive Marketing Seminar 

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