THE NATION Magazine & THENATION.COM.  NEW YORK, NY  

Vice President, Advertising Director                              

• Doubled print revenue while increasing average page rate 77% in first six years

• Grew digital sales 30% annually, comprising 55% of total ad revenue through

       midyear 2016

• Created sustainable, non-endemic ad verticals

• Liaison for brand identity and growth, strategic direction, fundraising and community development

• Hired, managed, trained small staff and freelance support team

• Accurate budget forecasting – met or surpassed revenue goals 13 out of 16 years

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ASBURY PARK PRESS//NEW JERSEY PRESS, INC.  NEPTUNE, NJ  

Vice President, Director of Marketing

• Managed, hired, trained 40-person marketing department

• Spearheaded annual market plans of cross-disciplinary teams and

       those of three media acquisitions

• Liaison to ad agencies, bought and supervised creation of print, radio, outdoor and house ad campaigns

• Built brand equity through public relations for print, broadcast and launch of Internet Portal

• First female Stakeholder on Executive Committee

 

NY1 NEWS/TIMEWARNER CITY CABLE  NEW YORK, NY  

Director of Marketing                                                                         

• Launched iconic 24-hour New York City news channel

• Led branding, ad sales promotion, circulation, PR, events and community relations

• Hired and trained marketing team servicing two divisions of TimeWarner NYC Cable Group

• Liaison to ad agencies for brand identity and growth, strategic direction and publicity

• Negotiated purchase and supervised creation of print, radio, outdoor and house ad campaigns

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ELLEN PRODUCTIONS.  NEW YORK, NY   

Sole Proprietor                                                                  

• Created and produced the First Annual New York Yankees Fan Festival at Madison Square Garden. Clients included financial services, associations, sports teams, media and nonprofit firms.

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THE NEW YORK POST. NEW YORK, NY  

Executive Director, Marketing & Assistant to Publisher                       

• Hired, trained and developed a centralized marketing department for ad sales and circulation.

• Sold and bartered new business through sponsored events, native advertising, sweepstakes and in-store promotion.

• Liaison to ad agencies for brand identity, TV launch of Sunday Post, community participation, strategic direction and publicity.
• Led all PR, market research and creative services.
• Bought media and supervised creation of TV, print, radio, outdoor and house ad campaigns.

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INSTITUTIONAL INVESTOR/CAPITAL CITIES    LONDON U.K. 

International Director                                                                            ​

Served as acting publisher of special publications Global Capital Marketing Forum and Money Management Forum with a territory encompassing Western Europe while managing office and remote staff for advertorial/native advertising content. 

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THE NEW YORK TIMES. NEW YORK, NY   

Sales and Marketing Services.  Won Two Publisher's Awards.

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